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LEGO plants its flag in sustainability

LEGO Press

LEGO introduced its first blocks made of plant-based material this month.

The Danish company has some serious goals for its sustainability program, and these plant-based plastic blocks made in the shape of - wait for it... plants! - are just the beginning.

The plan is for LEGO to manufacture most of its products and packaging using recycled sources and environmentally friendly materials by 2030.

The new set has been dubbed "Plants from Plants" and is being given away for free with any purchase of $40 or more between now and August 14th on the LEGO online store.

The new blocks are made of 98% polyethylene, made from sugar cane.

As Tim Brooks, VP of Environmental Sustainability at LEGO, stated, "We want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials."